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The business environment in which the data centre operates is changing rapidly through a combination of economic, regulatory and technological advances and increasing business demands. Thus the opportunities presented by IT optimization can be challenging yet advantageous to realise. Such is the impact of the wide and disparate range of corporate, IT and facility processes covered by IT optimization that it has blown away the legacy view of the data center 'as simply a facility’ to one based on that of the data centre being a critical unit within a dynamic, networked and strategically-driven business critical function. IT optimisation may represent any of a number of transformational processes, including systems integration, virtualization, unified computing, asset consolidation and optimisation, management automation and a move to cloud-derived on-demand architectures.



This Award seeks to recognise and reward true innovation in IT optimisation that has enabled organisations to successfully re-define the role that the data centre performs within their corporate and IT strategy.



2010 Winner: RBS

2009 Winner: Fujitsu - Infrastructure-as-a-Service - Project Triumph

• Be at least in part located in EMEA although the scope of the programme may be geographically wider
• Have recently undergone or be undergoing an IT optimisation programme which includes data centre(s) within its strategic scope
• Have undergone some part of the optimisation programme since 1st September 2010

• The innovation and vision of the strategy behind the optimisation programme and the targets set for this (20%)
• The development and adoption of the most effective optimisation techniques and methodologies in order to enact the required outcomes (40%)
• The demonstrated flexibility of the programme when faced with new requirements or challenges (20%)
• The capability of the project to act as an example of innovation and best practice to other organisations looking to effect similar optimisation programmes within their IT asset base (20%).