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EMC, VMware and Atos announced earlier this week a plan to form Canopy, a company that will provide a wide range of cloud-based services to enterprise and government customers.

Heavyweight’s in its respective segments of the market, the partners are poised to create a strong cloud offering to customers and a strong competitor to the rest of the players in the enterprise cloud space. Canopy’s cloud will be built on open standards, providing technology flexibility to clients and a way in for other vendors.

VMware CEO Paul Maritz said customers were looking for benefits of the cloud on their own terms, or flexibility in where they deploy cloud infrastructure.

“We're pleased to be working with Atos and EMC to deliver cloud solutions in this fashion – simplifying and automating IT services to help customers not only reduce costs, but also transform IT into a strategic asset that yields business and competitive value,” he said.

Canopy is boing to provide cloud-based application services to enterprises through an online application store that will include both cross-industry and industry-specific business applications.

The company’s Platform-as-a-Service (PaaS) offering will provide a Java development environment. Clients will be able to use the environment to design, create and test cloud applications.

Canopy will also provide private-cloud services, providing pre-configured, standardized enterprise-grade cloud stack for on-premise and off-premise deployments.

Finally, the company will offer consulting services to help businesses leverage cloud throughout their transition to the cloud model.

All services will be built on EMC and VMware technologies. Atos will manage the PaaS offering. Canopy will use EMC’s and Atos’s sales and marketing resources to go to market.